![]() No matter what the outcome, Liquid Death is winning at the moment. Sports fans are some of the most superstitious in the world.” Sending a witch to the game to force that deciding fumble or interception “makes more an interesting lens to watch the game through. “We are the underdog of the beverage business, so of course we are betting on the underdog,” says Pearson. Liquid Death has also vowed to share half of its Super Bowl winnings with those charities. Specifically, its rallying cry is ‘death to plastic.’ 10% of its sales go to charities that tackle plastic pollution and create clean drinking solutions. The reason why? “We like taking a stance that other brands would never touch,” says Andy Pearson, vice-president of creative at Liquid Death.ĭespite the ominous-sounding name, and penchant for merchandizing its product in coffins, the brand is focused on making a positive impact for the planet. 7 among all beverage brands, per the company. 1 water brand on Instagram and TikTok, as well as the No. ![]() Liquid Death’s unapologetic attitude has made it the No. “Witchcraft has been here since the beginning of time – because it works,” the anonymous spellcaster, who has been practicing the dark arts for 42 years, says in the teaser video. What’s more, it bought a ticket for an actual witch who will attend in person and use black magic to influence the outcome of the game. Today the canned water brand announced it will be the first in history to place a $50,000 wager on the underdog of Super Bowl LVI. ![]() © 2023 NYP Holdings, Inc.Now it’s attempting an even bigger trick – capturing consumer attention during the deafening noise surrounding the Super Bowl. “I sent 2 packs of cigarettes in a bag of paper plates and napkins to my daughters class,” laughed another. “My dad sent me to school with a Mikes Hard Lemonade in Kindergarten so I think it’s a normal dad thing,” comforted someone else. Comparing the cans, they could be easily confused in the fridge. “The kid at lunch: ‘why is it spicy,’ ” another quipped. “A kid brought in a can of white claw thinking it was regular sparkling water too,” wrote one person. In the comments, users shared their own father fails, one parent recalled sending their child to school with a pack of cigarettes while another viewer said they mistook a White Claw for seltzer. TikTok/MoneyManMyers He was headed to pick up his son from school to “explain this situation.” TikTok/MoneyManMyers He owned up to his mix-up online, garnering hilarious reactions and similar experiences in the comments. “Whenever my son was born, the best advice was: ‘You know more than you think you do.’ But today is not that day,” he quipped in the video captioned #parentingwins, which racked up 3 million views. ![]() Both are black with gold writing and embellishments, an easy mix-up during the morning rush. ![]() “Well, I gotta go pick up my kid from school today because I made a big mistake,” the dismayed dad, who goes by said in a TikTok clip as he pondered how to “explain this situation” to his son.Ĭomparing the two drinks side-by-side, the black Guinness can looks strikingly similar to Liquid Death’s sparking water packaging. ‘Furious’ husband desperate for advice after ‘freaking out when my wife locks our son out of the house’ for drinkingĪ father accidentally put a Guinness beer in his son’s lunch box thinking it was sparkling water, sharing his “big mistake” online. Most parents think school supplies have become too expensive: poll I named my son Alpha Mael so he’d have the manliest name ever - my mom hates it ‘Kiddie ankle monitor’ mocks house arrest to confine kids ![]()
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